Understand your audience, without betraying it
Practical guides on privacy-first analytics, consent-exempt measurement and conversion optimisation.
ChatGPT and AI traffic: measure it, understand it, grow it
ChatGPT, Perplexity and AI assistants send a new kind of traffic to websites. How to identify it in your stats, what it's worth, and how to attract more (GEO).
Google Analytics and GDPR: Is It Legal in France in 2026?
Is Google Analytics GDPR-compliant in 2026? Regulatory history, Schrems II, Data Privacy Framework, risks, and alternatives.
CNIL Analytics Consent Exemption: Requirements and Eligible Tools
Everything you need to know about the CNIL consent exemption for analytics tools: requirements, eligible tools, configuration, and limitations. Complete guide.
Website KPIs: the 12 indicators worth putting on your dashboard
Traffic, engagement, conversion, value: the KPIs that actually steer a website (and an e-commerce), their reading traps, and how to build the dashboard.
Consent-free analytics: how to measure your audience without a banner
Removing the analytics banner lawfully: exemption conditions under ePrivacy, eligible tools and the concrete steps to consent-free measurement.
Cookie-Free Analytics: How and Why in 2026
How does cookie-free analytics work? Technical methods, GDPR legal framework, and available tools to measure your audience without trackers.
European Alternative to Google Analytics: 7 GDPR-Compliant Tools (2026)
EU-hosted Google Analytics alternatives compared: 7 GDPR-compliant tools (Mirage, Matomo, Plausible, Fathom, Umami, Pirsch). 2026 review, no transfer risk.
Cart abandonment: the real causes and the fixes that work
70% of carts are abandoned. Diagnosing the real causes (hidden fees, forced accounts, checkout friction) and measurable fixes, step by step.
Website conversion rate: benchmarks and a diagnosis method
What is a good conversion rate? Benchmarks by industry, how to calculate it, and the 4-step method to diagnose and improve yours.
Website personalization: where to start (without the machinery)
Adapting the site to the visitor without third-party cookies or a pharaonic project: the personalizations that pay, the segment-by-segment method, and the traps.
A/B testing: the complete method for testing without fooling yourself
Hypothesis, sample size, duration, significance, classic mistakes: the practical guide to A/B testing a website, GDPR included.
Customer segmentation: the behavioural method that pays
Segmenting on observed behaviour rather than demographics: the splits that pay, the method, and activation through tests and personalization.
Website heatmaps: how to read them without fooling yourself
Click, move and scroll heatmaps: how to read them, the classic misinterpretations, and the concrete decisions they enable.
Conversion funnel: build it, instrument it, fix it
Defining the steps, instrumenting measurement, reading step-through rates and fixing the leaks: the operational guide to the conversion funnel.
Session replay and GDPR: recording visits lawfully
Is session replay GDPR-compliant? Legal basis, input masking, consent, EU hosting and compliant tools: the practical 2026 guide.
Marketing personas: from invented profiles to real data
The classic persona is a useful but fragile fiction. How to build behavioural personas from your traffic data — and activate them in tests and personalization.
Customer journey: analyse it on real data, not sticky notes
Mapping the customer journey from observed behaviour: method, tools, reading real paths and turning them into concrete decisions.
Bounce rate: what it really measures, and how to reduce it
An honest definition of bounce rate, benchmarks by page type, when a high bounce is normal, and the method to reduce it when it actually hurts.
Landing pages: the anatomy of a page that converts
Structure, message, proof, CTA: what makes a landing page convert, the mistakes that kill it, and how to measure then optimise it methodically.
Conversion rate optimization (CRO): the complete process
CRO explained end to end: diagnosis, hypotheses, testing, deployment. The method to turn more visitors into customers, without a redesign.