Everything to understand your site, nothing that tracks your visitors
Mirage brings together in one tool what others sell as four: analytics, session replay, conversion optimisation and SEO. All without third-party cookies, hosted in Europe.
Contents
Real-time dashboard
Live visitors, page views, sources, conversions: everything lands in real time, on a single screen designed to be understood without training. No reports to build, no sampling — what happens on your site, as it happens.
Overview: traffic, engagement, conversions and revenue in one place Period comparison in one click Automatic bot detection for clean numbers
Sessions & replay
Session replay plays visits back like a film: movements, clicks, hesitations, abandonments. It's the difference between knowing that 60% of visitors leave a page and understanding why they leave. Sensitive data is masked at collection time — replay stays GDPR-compliant.
Faithful replay of every session, desktop and mobile Typical journeys and representative sessions per segment Friction points identified automatically
Heatmaps
Click and scroll heatmaps, aggregated per page and per device. You see where attention goes, how far people read, and which elements get ignored — enough to settle layout debates with facts.
Click, movement and scroll heatmaps Desktop / mobile separation Dead zones and over-clicked elements highlighted
Conversions & goals
Sign-up, quote, purchase, download: define your goals and follow every step of the journey that leads there. The funnel shows exactly where visitors drop off, and the revenue generated when there is some.
Custom goals, commercial or not Multi-step funnels with step-through rates Attribution by source, campaign and device
A/B testing & personas
Test page variants straight from Mirage, no extra tool required. Targeting is built on your real data: create personas from observed behaviour (source, device, country, operating system) and measure each variant's impact on your conversions.
Visual variant editor, no code Personas built from your real traffic data Results per goal, with lift estimation
Acquisition & AI channels
Search, social, email, referral — and AI. Mirage natively classifies traffic coming from ChatGPT, Perplexity and other assistants: you know whether LLMs send you visitors, and what they are worth. Quality first: time on site, engagement and conversions per channel, not just volume.
Automatic channel classification, AI/LLMs included UTM campaigns grouped and readable Traffic quality per source: engagement and conversions
Geolocation
A world map of your audience, from country down to city, without storing a single plain-text IP address. Ideal for prioritising markets, languages and publishing schedules.
Interactive country / region / city map Geography × conversions cross-analysis IPs anonymised at collection
SEO & Search Console
Your keywords, rankings and Search Console data flow straight into Mirage, connected to your actual traffic. Technical audit, rank tracking, volumes and difficulty: SEO stops being a separate tool.
Search Console connected in two clicks Keyword tracking: position, volume, difficulty Site SEO audit linked to the pages that convert
Sovereignty & GDPR
Mirage is built by DPLIANCE, a French software company specialised in privacy-respecting data. No third-party cookies, no fingerprinting, data hosted in France at Scaleway: audience measurement meets the CNIL's consent-exemption criteria — you can drop the analytics banner.
No third-party cookies or persistent identifiers Hosted in France, no transfers outside the EU CNIL consent exemption: measurement without a banner Your data stays yours — never resold