Hichem AMMAR-BOUDJELAL
President and co-founderHe runs DPLIANCE and signs Mirage's editorial content. His work focuses on the compliance of measurement setups: CNIL exemption, GDPR, session replay and retention periods.
Mirage Analytics is published by DPLIANCE SAS, a French company based in Poitiers. We build measurement tools that give answers without demanding your visitors' consent.
Contents
Audience measurement picked up a bad habit: to find out how many people read a page, you had to drop a cookie, display a banner, and send the data outside Europe. The result is well known — banners nobody reads, a third of the traffic missing from the reports, and data the publisher no longer controls.
Mirage starts from the opposite problem: measure first what can be measured without identifying anyone, and ask for consent only where it is genuinely required. That is what lets analytics work without a banner, within the exemption conditions set out by the CNIL.
DPLIANCE was founded by two partners, one in Poitiers, the other in Montreal.
He runs DPLIANCE and signs Mirage's editorial content. His work focuses on the compliance of measurement setups: CNIL exemption, GDPR, session replay and retention periods.
He builds the architecture the promise rests on: cookieless collection, processing in Europe, and an SDK that stays light on our customers' sites.
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